CardLuv was about to embark on a web 2.0 application that would be used by hundreds of thousands of people. It had two requirements - to be reliable and scalable. Experience was crucial here, the design was inspired from an open source solution that had already proven reliable at a similar scale.
After starting at the gym, a friend and I were not satisfied in using a paper based system to record our progress. So, we set out to develop a web 2.0 application that would help us. We teamed up with Novanate and produced an innovative app used by thousands of people. We also received a web 2.0 award by SEOMoz in the Sports category