Freckle designed and scoped a good looking, straight to the point information website that allowed users to get information about the product and learn where to buy it. The site uses 3 templates of varying complexity, which are loaded up into the content management system, Baked Simple. Baked Simple isn’t sizeist, it can handle any amount of fields in any template. The product page on this one had fields for description, image, also available products and instructions.

The pharmacy locator takes the postcode of the user and plots the 5 nearest pharmacies on a map for the user to see. The technology behind this maps each pharmacy address to latitude and longitudes, maps the postcodes main latitude and longitude and then uses some advanced mathematical calculations to calculate the distance (it’s not as simple as trigonometry, although it would of been before this was proven wrong). This means that even if you hard pharmacies in a different locale (a lot of store locators match a postcode to a locale and then simply return all stores in that locale), state or country the closest 5 will always be returned.


CamelBak is sometimes a popular but hard to find product. They needed a dealer locator so people could find out where to buy their product. The dealer locator groups stores into different categories. The search engine runs off a public database provided by Australia Post which groups postcodes into regions. The system gets the region and then returns all the dealers in that region. The same concept of the engine was replicated into CakePHP form with Without Surgery.

Education knew that visual devices were the best tools to, well, educate! Displaying the addresses of schools didn’t really give the user an idea of where the school actually was. We looked at his database and decided that Google Maps could be used and we completed the upgrade for 1000+ addressses. It was soon discovered that google wasn’t providing the exact locations for the schools, I completed a further upgrade which allowed the admin user to use a google map as normal and then double click on the spot where the location should be – overriding the automatic process.